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Typography
Primary Typeface
Neue Haas Grotesk is our primary typeface. Blending architectural precision with artistic flair, this sans-serif typeface offers a crisp, modern aesthetic that speaks to both clarity and creativity.
Neue Haas Grotesk is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Neue Haas Grotesk Display Pro
Font Weights
There is one font weight for Neue Haas Grotesk Display Pro that may be used for headlines while there are two font weights of Neue Haas Grotesk Text Pro that may be used for body copy in all brand communications.
Nothing beats
the real thing
Headlines | Neue Haas Grotesk Display Pro Bold
The only carbon neutral negative natural resource
Body Copy | Neue Haas Grotesk Text Pro Bold
Find the right hardwood species for your next project.
Body Copy | Neue Haas Grotesk Text Pro Roman
Web Font Usage
Based on the print style recommendations, the web styles take the point sizes of the print styles and convert them into pizel sizes for digital use.
Heading 1
Neue Haas Grotesk Display Pro Bold | 125px
Heading 2
Neue Haas Grotesk Display Pro Bold | 100px
Heading 3
Neue Haas Grotesk Display Pro Bold | 72px
Heading 4
Neue Haas Grotesk Display Pro Bold | 55px
Heading 5
Neue Haas Grotesk Display Pro Bold | 36px
Heading 6
Neue Haas Grotesk Display Pro Bold | 24px
Paragraph 1
Neue Haas Grotesk Text Pro Bold | 16px
Paragraph 1
Neue Haas Grotesk Text Pro Roman | 16px
Type Treatment
To help add visual interest and contextual emphasis, the following type treatment should be used on all top level titles. The combination of outlined text on one line and solid text on the next line draws the reader's eye to the appropriate word(s). This treatment can be applied to both light and dark backgrounds.
Getting started
with hardwood
Getting started
with hardwood
Type Hierarchy
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.