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Hardwood staircase

Typography

Primary Typeface

Neue Haas Grotesk is our primary typeface. Blending architectural precision with artistic flair, this sans-serif typeface offers a crisp, modern aesthetic that speaks to both clarity and creativity.

 

Neue Haas Grotesk is available from Adobe Fonts.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Neue Haas Grotesk Display Pro

Font Weights

There is one font weight for Neue Haas Grotesk Display Pro that may be used for headlines while there are two font weights of Neue Haas Grotesk Text Pro that may be used for body copy in all brand communications.

Nothing beats

the real thing

Headlines  |  Neue Haas Grotesk Display Pro Bold

The only carbon neutral negative natural resource

Body Copy  |  Neue Haas Grotesk Text Pro Bold

Find the right hardwood species for your next project.

Body Copy  |  Neue Haas Grotesk Text Pro Roman

Web Font Usage

Based on the print style recommendations, the web styles take the point sizes of the print styles and convert them into pizel sizes for digital use.

Heading 1

Neue Haas Grotesk Display Pro Bold  |  125px

Heading 2

Neue Haas Grotesk Display Pro Bold  |  100px

Heading 3

Neue Haas Grotesk Display Pro Bold  |  72px

Heading 4

Neue Haas Grotesk Display Pro Bold  |  55px

Heading 5

Neue Haas Grotesk Display Pro Bold  |  36px

Heading 6

Neue Haas Grotesk Display Pro Bold  |  24px

Paragraph 1

Neue Haas Grotesk Text Pro Bold  |  16px

Paragraph 1

Neue Haas Grotesk Text Pro Roman  |  16px

Type Treatment

To help add visual interest and contextual emphasis, the following type treatment should be used on all top level titles. The combination of outlined text on one line and solid text on the next line draws the reader's eye to the appropriate word(s). This treatment can be applied to both light and dark backgrounds.

Getting started

with hardwood

Getting started

with hardwood

Type Hierarchy

To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.

Title Header
Neue Haas Grotesk Display Pro Bold
Sentence Case
Left Aligned
Sub Header
Neue Haas Grotesk Display Pro Bold
Sentence Case
Left Aligned

Get to know your hardwoods with our comprehensive species guide

Body
Neue Haas Grotesk Text Roman / Bold
Sentence Case
Left Aligned

As a resource, North American Hardwoods are abundant, renewing and sustainable, and an excellent choice for eco-effective design and building. Explore  our species guide to learn more about the physical properties, origins, and most common uses of each of the North American hardwood species.

Featured Quotes
Neue Haas Grotesk Display Pro Bold
Sentence Case
Left Aligned

"The species guide has been an incredibly valuable resource for our firm.  It provides insights that help us select the perfect hardwood species for every project."

Which species

is right for you?

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