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Brand Elements

Photographic Style

The photos and imagery used in our communications should feel genuine and authentic in order to create an emotional connection with the audience. Capture candid juxtapositions of medical practitioners interacting with patients and technology. Avoid images that appear overly staged, cliche, or playful.

Image Compositions

Image compositions may be used to add visual interest to our communications. In order to maintain a consistent aesthetic, isolated images should be placed on top of violet vector shapes with the bottom of the subject clipped to the shape.


Our brand uses icons from the Font Awesome icon library. The icons may be applied in violet on top of a white background or in white on top of a dark or brand color background.

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