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Primary Logo

The primary logo for GRIT is a combination mark featuring a bold barbell-themed wordmark and tagline. It is essential to the success of the brand that our logo always be applied with care.

Clear Space

Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the clear space around the logos. This space is defined as half the height of the “G” in our wordmark.

Responsive Sizing

Our logo has been designed to be “responsive” across a wide range of applications from large to small. In addition to the full lockup which can be used in most applications, the wordmark and symbol can be used independently as needed to best fit the size and scale of the composition.

Full Lockup




Our logo is versatile when applied to light, dark, or solid brand color backgrounds. The logo may be applied to light, dark and solid brand color backgrounds, making sure to provide sufficient contrast between the logo and background colors.

Photo Backgrounds

When using the logo on an image, avoid placing the logo in areas with too much visual clutter. Place the logo in an area with open space and minimal color variation and texture. Subtle gradient overlays may also be used to provide the necessary contrast.

Logo Misuse

Do not compromise the overall look of the logo by rotating, skewing, or otherwise distorting in any way, including the addition of unnecessary and unattractive text decorations such as drop shadows and outlines. Here are several examples of ways the logo should never be used.

Never rotate the logo.

Never squash or stretch the logo.

Never resize any part of the logo.

Never use off-brand colors.

Never apply a drop shadow to the logo.

Never contain the logo in a box.

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