
Color
Primary Palette
The primary palette consists of two main colors: Azure and Onyx. The color specifications below should be referenced when creating materials for the brand. Use Pantone colors for print when possible. If Pantone colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
Name:
CMYK:
RGB:
HEX:
PMS:
Azure
81 / 60 / 0 / 0
9 / 106 / 242
#096AF2
285 C
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Name:
CMYK:
RGB:
HEX:
PMS:
Onyx
73 / 67 / 66 / 82
18 / 18 / 18
#121212
Black 6 C
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Tints & Shades
In print materials, use Pantones so tints, shades, and opacities are consistent. The tints and opacities include 75, 50, and 25 percent of the brand colors. For shades, the percentages seen above the Pantone represent the amount of black added. For example, 25% black was added to the original Pantone to create a 25% shade of that Pantone.
50% (#053579)
25% (#074FB5)
Azure
100%
75% (#478FF5)
50% (#84B4F8)
25% (#C1DAFC)
50% (#050505)
25% (#090909)
Onyx
100%
75% (#4D4D4D)
50% (#888888)
25% (#C4C4C4)
Gradients
The brand’s signature gradients add depth and visual interest to element backgrounds. The gradients should always be applied in a vertical orientation with the darker shade on the bottom.