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Our Story
Brewco’s story began in 1990, when Clarence Brewer Sr., a lifelong sawmill expert and problem-solver, founded the company to bridge a critical gap in the industry. Drawing from his deep understanding of sawmill operations and engineering expertise, Clarence saw an opportunity to bring thin-kerf band saw technology, common in larger sawmills, to smaller family-owned mills. As a result, Clarence developed the industry’s first 2” bandsaw system, giving small-to-mid-sized sawmills access to higher yields, less waste, and lower operating costs—without the expense of an in-house filing room. This breakthrough led to the creation of the B800 & B1600 Thin-Kerf Resaw systems, solidifying Brewco’s reputation as the “Pioneer of the Thin-Kerf Resaw.”
Over the decades, Brewco continued to evolve, expanding its product offerings from those serving grade lumber sawmills to pallet, crosstie, stave, and crane mat manufacturing industries. Brewco continued to grow through the mid 2010s with the acquisition of Timberland Machinery, bringing the legendary Big Jake Scragg Mill into its product portfolio and strengthening its position as a premier manufacturer of high-quality scragg mills. The company’s commitment to engineering excellence and customer partnership has fueled its steady growth, culminating in a new chapter in 2024 with its acquisition by the Curran family. Today, Brewco is embracing the future with the launch of the Brewco Innovations Lab, dedicated to advancing next-generation sawmill technology. As the company expands its service, repair, and parts divisions, one thing remains unchanged—Brewco’s unwavering commitment to helping sawmills maximize efficiency, minimize waste, and build lasting success.
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Brand Standards
No. 2.1.0 | MAR. 2025
These guidelines were created for Brewco by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact:
Our Mission
Our mission statement is the foundation of everything we do at Brewco. It serves as a guiding principle, ensuring that our team remains focused on our commitment to quality, precision, and lasting value, shaping the way we serve our customers.
At Brewco, we engineer and manufacture high-performance sawmill solutions that maximize yield, minimize waste, and drive efficiency. We stand beside our customers—not just as a manufacturer, but as a trusted partner—ensuring every machine we build delivers lasting value, precision, and profitability. Our commitment to quality, innovation, and service is the foundation of every mill we help build.
Value Proposition
Our value proposition is the foundation of our brand messaging, clearly defining what sets Brewco apart. It articulates the high-performance solutions we deliver, and the unmatched service we provide to deliver value to our customers.
Brewco delivers high-performance end-to-end sawmill solutions engineered to maximize yield, minimize waste, optimize efficiency, and ultimately upgrade finished lumber. Known for our industry-leading Thin-Kerf Resaws and a full range of sawmill equipment, we help our customers get more from every log—improving profitability and reducing material waste.
But we’re more than just a manufacturer; we’re a long-term partner, standing beside our customers to ensure seamless integration, expert service, and lasting performance. Built with integrity, backed by experience, and trusted by companies across the wood products industry—Brewco is the partner you can rely on to power your success.
Core Values
Our core values are our foundation, guiding how we engineer solutions, support our customers, and operate as a team. These values reflect our commitment to excellence, shaping every decision we make and reinforcing the trust we build with our customers and partners.
Integrity
We believe in honesty, transparency, and delivering on our promises. Our customers trust us because we stand behind every product we build and every commitment we make.
Service
We don’t just sell equipment—we support it. Our team provides expert guidance, maintenance, and ongoing service to keep our customers’ operations humming.
Quality
Our products are engineered for durability, precision, and reliability. We take pride in building machines that deliver lasting value and superior performance.
Partnership
More than just a manufacturer, we are a trusted partner—working alongside our customers from consultation to installation and beyond. We treat our customers’ businesses like our own, ensuring they have the right solutions to achieve long-term success.
Innovation
Through advanced engineering and problem-solving, we develop cutting-edge sawmill solutions that maximize efficiency, improve yield, and help sawmills thrive.
Collaboration
“One Brewco” is more than a phrase—it’s how we work. We operate as a unified team, sharing expertise to drive innovation, and we collaborate closely with our customers to develop solutions that power their success.
Brand Voice
Our Brand Voice is the distinct personality we convey in all our communications, designed to reflect our expertise, reliability, and commitment to our customers’ success. This consistent voice reinforces our identity, building credibility and lasting connections with our customers and partners in the sawmill industry.
Trusted
Our customers rely on us for honest, straightforward guidance. We communicate with transparency, ensuring sawmills get the right solutions for their needs.
Knowledgeable
With over 35 years in the industry, we provide clear, insightful communication that helps customers make informed decisions about their sawmill operations.
Approachable
We speak in a way that’s professional yet down-to-earth, ensuring customers feel comfortable asking questions and seeking guidance.
Steadfast
Our messaging reflects our unwavering commitment to quality, service, and follow-through. When we say something, we mean it—and we deliver on it.
Tagline
Our tagline is the rallying cry that succinctly captures our essence. Used consistently across our brand communications, it reinforces our mission and values, inspiring confidence and connection with our audience.
Thoughtfully Designed. Precision Engineered. Built to Last.
Brand Positioning
Our Brand Voice is the distinct personality we convey in all our communications, designed to reflect our expertise, reliability, and commitment to our customers’ success. This consistent voice reinforces our identity, building credibility and lasting connections with our customers and partners in the sawmill industry.
Benefit Positioning
Highlighting the unique benefits customers gain from Brewco’s products and services.
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Maximized Yield, Minimized Waste – Brewco’s high-performance sawmill solutions help customers get more high-grade finished lumber from every log, increasing profitability and reducing material waste.
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Higher Efficiency, Lower Operating Costs – Brewco’s Thin-Kerf technology improves cutting precision, reducing waste while increasing output.
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Long-Term Value & ROI – Our sawmill equipment isn’t just built to perform—it’s built to last, providing years of reliable service with minimal downtime.
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Total Mill Solutions – From design consultation to installation and beyond, Brewco works alongside sawmills to ensure they achieve peak operational efficiency.
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Reduce the Pain of Staffing Challenges – With labor shortages impacting the wood products industry, Brewco’s automation-driven solutions help sawmills maintain high production levels while easing the burden of finding and retaining skilled workers.
Quality-Based Positioning
Highlighting Brewco’s superior engineering, craftsmanship, and reliability.
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Thoughtful Design, Precision Engineering – Brewco’s sawmill solutions are designed for accuracy and consistency, delivering precision cuts, higher yields, and minimal waste.
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Built to Perform, Built to Last – Every piece of Brewco equipment is engineered for long-term durability, constructed with high-grade materials to withstand the punishing demands of industrial sawmilling.
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American Craftsmanship – Proudly made in Kentucky, our machines are built with superior craftsmanship and rigorous quality control, from parts sourced in the USA.
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Uncompromising Innovation – We continuously improve our technology to set the industry standard for efficiency, reliability, and long-term performance.
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Proven Results, Trusted Reputation – With over 35 years of expertise, Brewco is the name sawmills trust to power their operations with confidence.
Customer Service Positioning
Highlighting Brewco’s commitment to long-term customer partnerships and exceptional support.
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A True Partnership, Not Just a Purchase – When you choose Brewco, you’re not just making a purchase—you’re gaining a dedicated partner. We work alongside our customers to understand their needs, ensuring they have the right solutions for long-term success.
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Expert Consultation & Support – Our team provides guidance on everything from equipment selection to sawmill design, helping customers optimize their production lines.
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Reliable Service & Maintenance – We’re there long after installation, providing ongoing maintenance, troubleshooting, and expert advice to keep operations running smoothly.
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Honesty & Integrity in Every Interaction – Customers trust Brewco because we deliver on our promises and operate with transparency and fairness.
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Responsive Replacement Parts Service – Downtime is costly, and we’re committed to minimizing it. Brewco ensures quick access to replacement parts, keeping your operation running efficiently with minimal disruption.