Sec. 002
Logo
Logo Structure
Our logo is a dynamic combination mark, prominently featuring our iconic wolf that pays tribute to our brand's rich history. The primary combination mark can be further simplified into a wordmark and standalone monogram. As the most recognizable element of our visual identity, it is critical that our logo be used appropriately and consistently.
Responsive Sizing
Our logo has been designed to be “responsive” across a wide range of applications from large to small. In addition to the full logo which can be used in most applications, the wordmark and monogram can be used independently as needed to best fit the size and scale of the composition.
Full Logo
Wordmark
Monogram
Clear Space
Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the clear space around the logos. This space is defined as the height of the “O” in our full logo and wordmark, and 1/3 the height of the standalone monogram.
Background Applications
When overlaying the logo on brand colors, always ensure there is ample contrast. When using the logo on an image, avoid placing the logo in areas with too much visual clutter or directly over a subject's face. Subtle gradients or color overlays may also be used to provide the necessary contrast.
The following examples are approved combinations.
Minimum Size
To ensure that our logo is always legible, it should never be reproduced smaller than the following specified sizes in any application.
2" (144px)
2" (144px)
1/2" (36px)
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Partnership Lockups
For partnerships, make sure that both logos have a similar visual weight, and respect the clear space of each logo. Use the height of the letter “O” from the wordmark as a spacing guide.
Hover over the layout below to view without the guides.
Identity System
Brewco’s identity system allows for department-specific branding while maintaining a cohesive and recognizable brand presence. Departments within the company can be identified by adding the department name beneath the primary logo, ensuring consistency across all divisions.
Badge Logo
Our Badge Logo serves as a secondary emblem for our brand, intended for limited discretionary use. This version of our logo adds a bit of hometown pride and visual interest to brand applications such as apparel.
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Logo Icons
Both our primary avatar for social media and favicon for websites feature our monogram in Pearl, visually centered in a field of Wolfpack Red. In both use cases, the size of the symbol should be equal to 60% the width of the masking shape.
Logo Misuse
Do not compromise the overall look of the logo by rotating, skewing, or otherwise distorting in any way, including the addition of unnecessary and unattractive text decorations such as drop shadows and outlines. Here are several examples of ways the logo should never be used.
Never rotate the logo.
Never squash or stretch the logo.
Never resize any part of the logo.
Never use off-brand colors.
Never apply a drop shadow to the logo.
Never place the logo in a box over images.
These guidelines were created for Brewco by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: