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Brand Elements
Photographic Style
The imagery used in our communications should be bold, authentic, and dynamic, reinforcing our One Brewco mantra and showcasing the people and products that define our brand. Select images that highlight the skill and dedication of our team, capturing candid moments of collaboration and craftsmanship. Product imagery should include both high-quality 3D renderings and action shots of Brewco equipment in use, emphasizing precision, durability, and performance.
Avoid images that feel overly staged, generic, or disconnected from the sawmill industry, as well as imagery that does not accurately represent Brewco’s products or team.
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Image Treatment
The preferred image treatment utilizes a custom Lightroom preset to ensure a consistent visual aesthetic for all brand communications. The standard Brewco preset gives images a rich and rugged look and feel. Additionally, images may be desaturated (black & white) to achieve high contrast and bold composition, particularly for ad layouts and other creative applications.
The presets are designed to be compatible with most image file types, but give best results when applied to RAW images. Before applying either preset, make sure the image is neutral and be sure to correct any exposure errors.
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Raw Image
Preset Applied
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Raw Image
Desaturated Image
Iconography
Our brand uses icons from the Font Awesome icon library. The icons may be applied in Red on top of a light or dark background or in Pearl on top of a Red background.
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Home
Phone
Location
Customers
Parts
Service
Shipping
Partnership
Safety
Home
Phone
Location
Customers
Parts
Service
Shipping
Partnership
Safety
These guidelines were created for Brewco by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact:
BRAND PATTERNS
Our primary brand pattern is inspired by the strength and legacy of Brewco, featuring the outline of our iconic wolf logo. This pattern reinforces Brewco’s bold identity and adds dynamic visual energy to brand materials. For best results, it should be used as a subtle design element, enhancing backgrounds without overpowering key content.
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Wolf Pattern - Carbon
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