Sec. 003
Color
PRIMARY PALETTE
Our primary palette reflects the strength, precision, and unity that define Brewco. Wolfpack Red symbolizes the teamwork and camaraderie of our One Brewco mindset and Carbon represents durability and lasting craftsmanship, while Pearl provides balance and clarity.
The color specifications below should be referenced when creating materials for the brand. Use PANTONE® colors for print when possible. If PANTONE® colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
It is important to note that such factors as paper stock and method of printing effect the appearance of printed colors. For that reason, the appropriate version should be used for coated (PMS-C) or uncoated (PMS-U) applications.
Name:
CMYK:
RGB:
HEX:
PMS:
Wolfpack Red
0 / 100 / 90 / 0
237 / 27 / 47
#ED1B2F
Red 032 C / Red 032 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Carbon
71 / 65 / 64 / 68
40 / 40 / 40
#282828
426 C / 426 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Pearl
4 / 2 / 9 / 0
241 / 241 / 230
#F1F1E6
663 C / 663 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Titanium
0 / 24 / 100 / 0
255 / 195 / 0
#FFC300
7548 C / 7548 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Ember
4 / 87 / 100 / 1
228 / 71 / 37
#E44725
1655 C / 1655 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Denim
68 / 29 / 13 / 0
83 / 152 / 190
#5398BE
2389 C / 2389 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Patina
84 / 22 / 67 / 5
15 / 142 / 114
#0F8E72
327 C / 327 U
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Secondary Palette
For applications requiring a broader variety of colors, such as infographics, our secondary palette may be used. Titanium, Ember, Denim, and Patina complement our primary palette, adding visual interest to brand communications.
COLOR BALANCE
Refer to the guidelines below to ensure the optimal balance between our primary and secondary color palettes. This balance ensures our visual communications remain consistent and strike the appropriate tone.
30%
25%
25%
5%
5%
5%
5%
NEUTRAL PALETTE
Our neutral palette is curated for digital applications, designed to support the usability and aesthetics of user interfaces. Ideal for background colors, these neutral tones ensure clarity and coherence in our digital environments, enhancing the overall functionality and user experience.
Name:
HEX:
Carbon (90%)
#363534
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Name:
HEX:
Carbon (70%)
#555251
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Name:
HEX:
Carbon (50%)
#797575
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Name:
HEX:
Carbon (30%)
#A5A2A2
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Name:
HEX:
Carbon (10%)
#DAD7D6
COLOR Accessibility
Ensuring strong contrast and readability is essential when combining colors, especially for text. Some color pairings can be difficult to read, particularly for individuals with visual impairments or color blindness. To maintain clarity and accessibility, all Brewco branding and digital applications should follow best practices for high-contrast color usage.
Below are guidelines for selecting color combinations that enhance legibility and usability across all platforms.
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These guidelines were created for Brewco by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: