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Typography

Primary Typeface

Neue Haas Grotesk is our primary typeface. Blending architectural precision with artistic flair, this sans-serif typeface offers a crisp, modern aesthetic that speaks to both clarity and creativity.

 

Neue Haas Grotesk is available from Adobe Fonts.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Neue Haas Grotesk Display Pro

SecondaryTypeface

Oxygen is our secondary typeface. This modern sans serif typeface features approachable curves and is ideal for large amounts of body copy.

Oxygen is available for free download from Google Fonts.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Oxygen

Font Weights

Neue Haas Display Black and Bold are most effective when used for headings set in title case. Neue Haas Display Black Italic is ideal for featured text and quotes.

Oxygen is ideal for large amounts of body copy.

Connections that Matter.

Headlines  |  Neue Haas Display Black

Secondary Headlines  |  Neue Haas Display Bold

Building a prosperous future for the Millwork industry.

Featured Text & Quotes  |  Neue Haas Black Italic

"Anyone who is anyone in the millwork industry is at the WMA Convention."

The World Millwork Alliance strengthens the millwork industry by empowering our members to grow and thrive. Through fostering meaningful relationships, facilitating open networking, and delivering impactful advocacy, education, and industry insights, WMA is dedicated solely to the success of its members. We are your trusted partner in building connections that matter, advancing knowledge, and protecting the standards that ensure a prosperous future for the millwork industry.

Body Copy  |  Oxygen Light

Alternate Typefaces

All external materials should use the Neue Haas Grotesk and Oxygen fonts.

When using Google programs like Google Slides or Google Docs, please use the Google Font Work Sans as a replacement for Neue Haas Grotesk. Similar to Oxygen, Work Sans is available for free download from Google Fonts.

When using software programs with a predefined set of default fonts, please use Helvetica as a replacement for Neue Haas Grotesk.

Neue Haas Grotesk Alternate  |  Work Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Neue Haas Grotesk Alternate for system defaults  |  Helvetica

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Type Hierarchy

To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.

Pre Header
Neue Haas Grotesk Display Medium
Uppercase - .25 em Character Spacing
Left -or- Center Aligned

ABOUT WORLD MILLWORK ALLIANCE

Title Header
Neue Haas Grotesk Display Black
Title Case
Left -or- Center Aligned

Connections that Matter.

Sub Header
Neue Haas Grotesk Display Medium
Sentence Case
Left -or- Center Aligned

Building a prosperous future for the Millwork industry.

Body
Oxygen Light
Sentence Case
Left Aligned

The World Millwork Alliance strengthens the millwork industry by empowering our members to grow and thrive. Through fostering meaningful relationships, facilitating open networking, and delivering impactful advocacy, education, and industry insights, WMA is dedicated solely to the success of its members. We are your trusted partner in building connections that matter, advancing knowledge, and protecting the standards that ensure a prosperous future for the millwork industry.

Featured Quote
Neue Haas Grotesk Display Black Italic
Sentence Case
Left -or- Center Aligned

"My affiliation with the WMA has expanded my networking base exponentially."

These guidelines were created for World Millwork Alliance by the team at Heartwood Brands.

 

If you have questions about using these guidelines, please contact:

Brewco Brand Standards

Typography

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