Sec. 004
Typography
Primary Typeface
Alumni Sans is our primary typeface. With its bold, strong letterforms, this sans-serif typeface embodies the power, durability, and precision that define Brewco. Ideal for headlines, Alumni Sans commands attention and reinforces Brewco’s commitment to quality and performance.
Alumni Sans is available for free download from Google Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Alumni Sans
Secondary Typeface
Roboto Mono is our secondary typeface. This monospaced sans-serif font evokes the precision engineering and technical expertise that drives Brewco’s success. Its clean, structured letterforms ensure readability and clarity, making it ideal for body copy while reinforcing Brewco’s commitment to accuracy, craftsmanship, and attention to detail.
Roboto Mono is available for free download from Google Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Roboto Mono
Font Weights
Alumni Sans Extra Bold is most effective when used for headings set in uppercase. Alumni Sans Bold Italic is ideal for featured text and quotes.
Roboto Mono is ideal for large amounts of body copy.
Thoughtfully Designed. Precision Engineered.
HEADLINES | Alumni Sans Extra Bold
FEATURED TEXT & QUOTES | Alumni Sans Bold Italic
"We started out with a B800 and never looked back. Now we're about to order a new B1600."
Brewco delivers high-performance end-to-end sawmill solutions engineered to maximize yield, minimize waste, optimize efficiency, and ultimately upgrade finished lumber. Known for our industry-leading Thin-Kerf Resaws and a full range of sawmill equipment, we help our customers get more from every log—improving profitability and reducing material waste.
BODY COPY | Roboto Mono Light (bold for emphasis)
Type Hierarchy
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.
PRE-HEADER
Roboto Mono Medium
Uppercase
Left Aligned
Forging Ahead
TITLE HEADER
Alumni Sans Extra Bold
Uppercase
Left -or- Center Aligned
Founded on Experience.
Building for the Future.
SUB-HEADER
Alumni Sans Bold Italic
Uppercase
Left -or- Center Aligned
We're Focused on what's next
BODY
Roboto Mono Light / Bold
Uppercase
Left -or- Center Aligned
For over 35 years, Brewco has built sawmill solutions you can trust. Now, we're evolving with new innovations, smarter technology, and expanded services to power the future of your sawmill.
These guidelines were created for Brewco by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: