COLOR
PRIMARY PALETTE
Our primary palette is inspired by the natural resources of the region we call home. The palette is anchored by the vibrant Appalachian Orange, which is contrasted by the neutral tones of Slate and Limestone.
The color specifications below should be referenced when creating materials for the brand. Use PANTONE® colors for print when possible. If PANTONE® colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
It is important to note that such factors as paper stock and method of printing effect the appearance of printed colors. For that reason, the appropriate version should be used for coated (PMS-C) or uncoated (PMS-U) applications.
Name:
CMYK:
RGB:
HEX:
PMS:
Appalachian Orange
9 / 80 / 97 / 1
203 / 84 / 47
#CB542F
7579C / 7579U
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Name:
CMYK:
RGB:
HEX:
PMS:
Slate
78 / 64 / 53 / 43
45 / 57 / 67
#2D3943
432 C / 432 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Limestone
14 / 10 / 13 / 0
225 / 231 / 205
#E1E7CD
Cool Gray 1C / Cool Gray 1U
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Name:
CMYK:
RGB:
HEX:
PMS:
Appalachian Orange
18 / 80 / 92 / 720
3 / 84 / 47
#CB542F
7579C / 7579U
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Name:
CMYK:
RGB:
HEX:
PMS:
Canopy (50%)
6 / 39 / 7 / 0
229 / 169 / 151
#E5A997
487 C / 487 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Canopy
80 / 14 / 100 / 2
57 / 138 / 35
#398A23
7739 C / 361 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Canopy (50%)
42 / 13 / 51 / 0
156 / 196 / 145
#9CC491
2261 C / 2261 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Amber
0 / 32 / 100 / 0
225 / 178 / 0
#FFB200
7549 C / 7549 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Amber (50%)
0 / 15 / 59 / 0
255 / 216 / 127
#FFD87F
2005 C / 2005 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Skyline
79 / 37 / 0 / 0
0 / 133 / 229
#0085E5
2382 C / 2382 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Skyline (50%)
43 / 14 / 0 / 0
127 / 194 / 242
#7FC2F2
2141 C / 2141 U
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SECONDARY PALETTE
For applications requiring a broader variety of colors, such as infographics, our secondary palette may be used. In addition to Appalachian Orange, Canopy, Amber, and Skyline, as well as muted, softer variations of each, complement our primary palette, adding visual interest to brand communications and enhancing our connection with our region and natural resources.
COLOR BALANCE
Refer to the guidelines below to ensure the optimal balance between our primary and secondary color palettes. This balance ensures our visual communications remain consistent and strike the appropriate tone.
25%
30%
5%
30%
5%
5%
Name:
RGB:
HEX:
Slate (50%)
150 / 156 / 161
#969CA1
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Name:
RGB:
HEX:
Slate (25%)
202 / 205 / 208
#CACDD0
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Name:
RGB:
HEX:
Limestone (25%)
247 / 249 / 242
#F7F9F2
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NEUTRAL PALETTE
Our neutral palette is curated for digital applications, designed to support the usability and aesthetics of user interfaces. Ideal for background colors, these neutral tones ensure clarity and coherence in our digital environments, enhancing the overall functionality and user engagement.
COLOR COMBINATIONS
The following diagram demonstrates approved color combinations to maintain necessary contrast and maximize visual impact. The fully saturated versions of Appalachian Orange, Canopy, Amber, and Skyline may be used on either Slate or Limestone backgrounds, while the desaturated versions should only be used on Slate backgrounds.
These guidelines were created for Crosswood by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: