TYPOGRAPHY
PRIMARY TYPEFACE
Industry is our primary typeface. Forged from geometric and technical styles, this bold sans-serif typeface stands sturdy and strong, like our products.
Industry is available from Adobe Fonts.
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INDUSTRY
SECONDARY TYPEFACE
Roboto is our secondary typeface. This modern sans serif typeface features a mechanical skeleton with friendly curves and is ideal for large amounts of body copy.
Roboto is available for free download from Google Fonts.
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Roboto
FONT WEIGHTS
Industry Black and Medium are most effective when used for headings and are always set in uppercase. Industry Bold is ideal for featured text and quotes.
Roboto is ideal for large amounts of body copy.
PIONEERING HARDWOOD MASS TIMBER.
HEADLINES | Industry Black
YOUR PARTNER IN BUILDING STRONGER, FASTER, BETTER.
SECONDARY HEADLINES | Industry Medium
"We have partnered with Crosswood for all of our mass timber projects."
FEATURED TEXT & QUOTES | Industry Bold Italic
Started by two Army combat veterans who faced challenges in sourcing mass timber for local projects and highlighted the need for mass timber production in the region utilizing locally sourced hardwoods. Crosswood is harnessing the latest academic research in wood performance and utilization, bridging the gap between research and commercialization, to fabricate exceptional hardwood mass timber products.
BODY COPY | Roboto
ALTERNATE TYPEFACES
All external materials should use the Industry and Roboto fonts.
When using Google programs like Google Slides or Google Docs, please use the Google Font Teko as a replacement for Industry. Similar to Roboto, Teko is available for free download from Google Fonts.
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Industry Alternate | Teko
TYPE HIERARCHY
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.
Title Header
Industry Black
Uppercase
Left -or- Center Aligned
Sub Header
Industry Medium
Uppercase
Left -or- Center Aligned
COMPLETE YOUR BUILDS 40% FASTER, WITH A SMALLER CREW.
Body
Roboto
Sentence Case
Left Aligned
Mass timber construction brings efficiency and economic benefits to the forefront. By utilizing mass timber, construction projects can be completed up to 40% faster compared to traditional building methods, thanks to the prefabricated nature of the panels which allows for quicker assembly on-site. This streamlined process not only speeds up construction timelines but also reduces the labor required, enabling the completion of projects with a crew half the size typically needed. Furthermore, the aesthetic appeal and inherent natural qualities of mass timber can significantly elevate a property's marketability, offering a unique and compelling environment for which tenants are eager to pay a premium.
Featured Quote
Industry Bold Italic
Sentence Case
Left -or- Center Aligned
"Working with Crosswood provided us not only with superior building products, but also an experienced and passionate team who guided us through every step of the process"
BUILDING STRONGER, FASTER, BETTER.
These guidelines were created for Crosswood by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: