Color

Primary Palette

The primary palette consists of two main colors: Forest and Lime. The color specifications below should be referenced when creating materials for the brand. Use Pantone colors for print when possible. If Pantone colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.

Name:

CMYK:

RGB:

HEX:

PMS:

Forest

90 / 36 / 75 / 26

0 / 94 / 77

#005E4D

336 C

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Name:

CMYK:

RGB:

HEX:

PMS:

Lime

32 / 0 / 98 / 0

178 / 229 / 34

#B2E522

389 C

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Neutral Palette

Name:

CMYK:

RGB:

HEX:

PMS:

Slate

78 / 64 / 53 / 43

45 / 57 / 67

#2D3943

432 C

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Name:

CMYK:

RGB:

HEX:

PMS:

Creme

100 / 0 / 70 / 60

255 / 251 / 242

#FFFBF2

N/A

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Tints & Shades

In print materials, use Pantones so tints, shades, and opacities are consistent. The tints and opacities include 75, 50, and 25 percent of the brand colors. For shades, the percentages seen above the Pantone represent the amount of black added. For example, 25% black was added to the original Pantone to create a 25% shade of that Pantone.