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Typography

Primary Typeface

Quincy CF is our primary typeface used for headlines and titles. With an appropriate balance of professionalism and personality, this serif typeface grabs attention while setting the right tone.

Quincy CF is available from Connary Fagen type foundry.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Quincy CF

Secondary Typeface

Helvetica is our secondary typeface that is ​used for sub-headings and all body copy. This classic sans-serif font communicates design first ethos of our brand, while remaining approachable to our audience.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +

Helvetica

Font Weights

There are three font weights for Maven Pro and one for Oxygen that may be used in all brand communications.

For hardwood people, by hardwood people.

Quincy CF Extra Bold

For hardwood people, by hardwood people.

Helvetica Bold

For hardwood people, by hardwood people.

Helvetica Regular

For hardwood people, by hardwood people.

Helvetica Light

Type Hierarchy

To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.

Title Header
Quincy CF Extra Bold
Sentence Case
Left Aligned / Centered

A Creative Agency for the Hardwood Industry

Sub Header
Helvetica Bold
Sentence Case
Left Aligned / Centered

Building brands that last for the hardwood industry and those who serve it.

Body
Helvetica
Sentence Case
Left Aligned

Heartwood Brands is a creative agency that crafts meaningful branding and digital creative solutions for the hardwood industry and those who serve it. Founded by a veteran of the hardwood industry, we understand the unique challenges that face our clients, and we are committed to helping them stand out from the competition.

Featured Quotes
Helvetica Bold Italic
Sentence Case
Left Aligned / Centered

"The team at Heartwood Brands truly understands our industry, so it makes it easy for us to trust them with all of our brand related projects."

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