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Primary Logo
The primary logo for TMX Shipping is a combination mark featuring the iconic TMX lettermark and the SHIPPING wordmark. The mark's distinctive geometry reflects over 35 years of brand equity refined for modern application. It is essential to the success of our brand that the primary logo always be applied with care, consistency, and in strict accordance with the guidelines that follow.
Secondary Logo
The horizontal logo is a secondary variant of the primary TMX Shipping mark, featuring the TMX lettermark and SHIPPING wordmark arranged in a single horizontal lockup. This variant is intended for applications where a wide, landscape-oriented format is required and the stacked primary logo would be too tall to reproduce effectively — such as pens or lanyards. The horizontal logo should be used only in these specific contexts and should never be used as a substitute for the primary logo in standard applications.
Logo Misuse
Do not compromise the overall look of the logo by rotating, skewing, or otherwise distorting in any way, including the addition of unnecessary text decorations such as drop shadows, highlights, or outlines. Here are several examples of ways the logo should never be used.
Never rotate the logo.
Never squash or stretch the logo.
Never resize any part of the logo.
Never use off-brand colors.
Never apply a drop shadow to the logo.
Never contain the logo in a box.
Background Applications
When overlaying the logo on brand colors, always ensure there is ample contrast. When using the logo on an image, avoid placing the logo in areas with too much visual clutter or directly over a subject's face. Subtle gradients or color overlays may also be used to provide the necessary contrast.
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The following examples are approved combinations.
Clear Space
Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the clear space around the logos. This space is defined as the height of the “m” in our primary and horizontal logos.
Minimum Size
To ensure that our logo is always legible, it should never be reproduced smaller than the following specified sizes in any application.
1.5" (108px)
2" (144px)
Badge Logo
Our Badge Logo serves as a secondary emblem for our brand, intended for limited discretionary use. This version of our logo adds a bit of historical and geographical context and visual interest to brand applications such as apparel.
Logo Icons
Our avatar for social media features our primary logo in TMX Gold and Sea Salt, visually centered in a field of TMX Navy at a size equal to 80% the width of the masking shape.
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For maximum impact at small sizes, our favicon for websites features a simplified "X" icon in TMX Navy, visually centered in a field of TMX Gold at a size equal to 75% the width of the masking shape.
