Primary Typeface
Gotham is our primary typeface. Geometric, authoritative, and unmistakably American, Gotham's clean letterforms project the confidence and precision that define how TMX operates. Originally commissioned for the signage of New York's Port Authority, Gotham carries a lineage that feels genuinely at home in the freight forwarding industry. From bold display headlines to refined body copy, its versatile weight range gives our communications a consistent, professional presence across every touchpoint.
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Gotham is available from Adobe Fonts.
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Gotham
Secondary Typeface
Caveat is our accent typeface. Inspired by the handwritten notes and signatures that are part of the daily rhythm of freight forwarding, Caveat brings a human touch to our brand communications.
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Caveat should be used sparingly and intentionally as an accent — never for body copy, navigation, or formal documents. Its natural home is in pull quotes, campaign taglines, infographic callouts, and moments where a single phrase needs to feel warm, confident, and distinctly ours.
Caveat is available for free download from Google Fonts.
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Caveat
Alternate Typefaces
All designed materials should use Gotham as the primary typeface.
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When Gotham is unavailable, use Montserrat as a replacement. Similar in structure and proportion to Gotham, Montserrat is available for free download from Google Fonts.
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When working within Microsoft 365 applications such as Outlook, Word, or PowerPoint, use Century Gothic as a replacement for Gotham.
Gotham Alternate | Montserrat
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Gotham Alternate for Microsoft system defaults | Century Gothic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Gotham Alternate for Microsoft Power BI system defaults | Segoe UI
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Font Weights
Gotham Black is used for primary headlines, while Gotham Medium is used for secondary headlines and section labels. Gotham Book, ideal for paragraphs and extended reading across print and digital applications, is used for body text.
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Caveat Bold is reserved for featured text, pull quotes, and accent phrases.
Headlines | Gotham Black
Detail Minded, Forward Thinking.
Secondary Headlines | Gotham Medium
Taking the complexity out of global shipping.
Featured Text & Quotes | Caveat Bold
"In 15 years of working with freight forwarders, I've never had a team as reliable as TMX."
From the first phone call to final delivery, TMX Shipping manages every detail of your international freight with precision and care. Our team of experienced freight forwarders handles the documentation, customs compliance, and carrier coordination so you can focus on what matters most — your business. With over 30 years of experience moving forest products across the globe, we know that reliability isn't just a promise. It's how we operate, every day.
Body Copy | Gotham Book
Type Hierarchy
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.