
Color
Primary Palette
The primary palette consists of two main colors: WMA Teal and WMA Orange. The color specifications below should be referenced when creating materials for the brand. Use PANTONE® colors for print when possible. If PANTONE® colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
It is important to note that such factors as paper stock and method of printing effect the appearance of printed colors. For that reason, the appropriate version should be used for coated (PMS-C) or uncoated (PMS-U) applications.
Name:
CMYK:
RGB:
HEX:
PMS:
WMA Teal
91 / 45 / 55 / 25
34 / 90 / 101
#225A65
323C / 322U
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Name:
CMYK:
RGB:
HEX:
PMS:
WMA Orange
6 / 72 / 69 / 0
214 / 104 / 83
#D66853
7416 C / 7416 U
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Neutral Palette
Our neutral palette adds light and dark alternatives to pure white and black. While Cream may be used widely across print and digital mediums, Slate should be used sparingly for typesetting as a darker alternative to WMA Teal.
Name:
CMYK:
RGB:
HEX:
PMS:
Cream
4 / 2 / 9 / 0
241 / 241 / 230
#F1F1E6
Cool Gray 1C / Cool Gray 1U
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Name:
CMYK:
RGB:
HEX:
PMS:
Slate
78 / 64 / 53 / 43
45 / 57 / 67
#2D3943
432 C / 432 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Turquoise
73 / 1 / 58 / 0
28 / 181 / 155
#1CB59B
2413 C / 2413 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Orange Peel
0 / 6 / 12 / 0
234 / 231 / 221
#F99744
2025 C / 2025 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Chartreuse
30 / 0 / 100 / 0
224 / 255 / 79
#E0FF4F
2297 C / 2297 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Azure
73 / 19 / 0 / 0
1 / 151 / 246
#0197F6
2191 C / 2191 U
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Secondary Palette
For applications requiring a broader variety of colors, such as infographics, our secondary palette may be used. Turquoise, Orange Peel, Chartreuse, and Azure complement our primary palette, adding visual interest to brand communications.
Color Balance
Refer to the guidelines below to ensure the optimal balance between our primary and secondary color palettes. This balance ensures our visual communications remain consistent and strike the appropriate tone.
30%
30%
15%
5%
5%
5%
5%
5%
Color Combinations
The following diagram demonstrates approved color combinations to maintain necessary contrast and maximize visual impact. The secondary palette should only be applied on top of a WMA Teal background.
These guidelines were created for World Millwork Alliance by the team at Heartwood Brands.
If you have questions about using these guidelines, please contact: