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BRAND ELEMENTS
PHOTOGRAPHIC STYLE
When selecting imagery for association marketing and communication, use photos that highlight our students and staff diving into the curriculum both in the classroom and out in the field. Class photos are another important visual element as they foster a sense of camaraderie across all ITS and NHA alumni.
Avoid images that appear overly staged or cliche, as well as images that do not accurately represent student life at the National Hardwood Academy.
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ICONOGRAPHY
The brand icons are a versatile set of simple graphics that can be used across both digital and print applications. The icons should primarily be applied in NHA Orange on both light and dark backgrounds; however, if applying the icon to an orange background, the white version should be used.