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COLOR
PRIMARY PALETTE
There are two unique colors that make up the primary palette. In addition to the PANTONE® colors, CMYK breakdowns are also provided below. For optimal results, the PANTONE® colors should be used whenever possible.
It is important to note that such factors as paper stock and method of printing effect the appearance of printed colors. For that reason, the appropriate version should be used for coated or uncoated applications.
Name:
CMYK:
RGB:
HEX:
PMS:
NHA Orange
0 / 50 / 100 / 4
212 / 118 / 0
#D47600
1385C / 138U
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Name:
CMYK:
RGB:
HEX:
PMS:
NHA Slate
72 / 64 / 65 / 72
35 / 31 / 32
#231F20
419C / 419U
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TINTS & SHADES
In print materials, use Pantones so tints, shades, and opacities are consistent. The tints and opacities include 75, 50, and 25 percent of the brand colors. For shades, the percentages seen above the Pantone represent the amount of black added. For example, 25% black was added to the original Pantone to create a 25% shade of that Pantone.
50% (#6A3B00)
25% (#9F5800)
NHA Orange
100%
75% (#DF9840)
50% (#E9BA7F)
25% (#F4DDBF)
50% (#311E0E)
25% (#492D14)
NHA Slate
100%
75% (#896D54)
50% (#B09D8D)
25% (#D8CEC6)
Name:
CMYK:
RGB:
HEX:
PMS:
NHA Burgandy
22 / 99 / 95 / 15
170 / 31 / 36
#AA1F24
7621 C / 7621 U
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Name:
CMYK:
RGB:
HEX:
PMS:
NHA Yellow
0 / 27 / 100 / 0
234 / 171 / 0
#EAAB00
124 C / 7406 U
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Name:
CMYK:
RGB:
HEX:
PMS:
NHA Green
38 / 21 / 100 / 1
163 / 163 / 41
#A3A329
7745 C / 7745 U
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Name:
CMYK:
RGB:
HEX:
PMS:
NHA Blue
85 / 51 / 9 / 0
100 / 147 / 181
#2386AD
2383 C / 2383 U
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SECONDARY PALETTE
The primary colors, NHA Orange and NHA Slate are distinctive colors that can be used creatively to reinforce the brand on all print and online materials.
On occasion, additional colors may be required to create interest and variety. Known as the secondary color palette, these colors can be used for text boxes, borders, backgrounds or rules.