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LOGO
PRIMARY LOGO
The primary logo is comprised of two distinct graphic elements, the shield and the wordmark.
The primary logo must not be altered in any way and should always be reproduced from digital artwork. It should never be scanned or copied from another printed piece.
Shield
Wordmark
Full Color
Black & White
SHIELD LOGO
The NHA shield logo is a simplified version of the primary logo. This mark is best used as an icon or in cases where minimum horizontal space is available.
Full Color
Black & White
CREST LOGO
The NHA crest logo is an alternative to the primary logo that includes the full name and establishment date. This mark is best used in cases where minimum horizontal space is available, yet the full name needs to be represented.
Full Color
Black & White
BADGE LOGO
The NHA badge logo is intended for more decorative applications such as graduation certificates and official letterhead.
Unlike the other logo versions, the badge logo should only be applied in full color.
CLEAR SPACE
In order to maintain the integrity of the logo and prevent it from appearing confined or restricted, you should leave as much clear space around it as possible, in all applications. The primary logo must be surrounded on all sides by clear space that is equal to the height of the “N” in the wordmark. The secondary logos must be surrounded on all sides by clear space that is equal to the height of the NHLA logo mark.
No text, pattern or image is allowed to enter this space at any time.
MINIMUM SIZE
To ensure that the NHA logo is always legible, it should never be reproduced smaller than the following specified sizes in any application.
2.25" (162px)
1" (72px)
1.5" (108px)
2" (144px)
PARTNERSHIP LOCKUPS
For partnerships, or in cases where the NHA and NHLA logos are presented together, make sure that both logos have a similar visual weight, and respect the clear space of each logo.
LOGO MISUSE
Do not compromise the overall look of the logo by rotating, skewing, or otherwise distorting in any way, including the addition of unnecessary and unattractive text decorations such as drop shadows and outlines. Here are several examples of ways the logo should never be used.
Never rotate the logo.
Never squash or stretch the logo.
Never resize any part of the logo.
Never use off-brand colors.
Never apply a drop shadow to the logo.
Never contain the wordmark in a box.
