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TYPOGRAPHY
PRIMARY TYPEFACE
Agenda is our primary typeface. This sleek, humanistic sans-serif is a versatile typeface that communicates the professional ethos of our organization.
Agenda is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Agenda Bold
SECONDARY TYPEFACE
Adobe Garamond Pro is our secondary typeface. This modern take on the classic Garamond typeface is ideal for large amounts of body copy.
Adobe Garamond Pro is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Adobe Garamond Pro
FONT WEIGHTS
Agenda Medium and Bold are most effective when used for headings and are always set in caps. Agenda Light is ideal for small amounts of body copy.
Adobe garamond is ideal for large amounts of body copy.
Kickstart Your Career in the Hardwood Industry
HEADLINES | Agenda Bold
Become a Certified Lumber Inspector or Advance Your Skills
SECONDARY HEADLINES | Agenda Medium
Body Copy | Agenda Light
Looking for a hands-on career with endless growth potential? The National Hardwood Academy is the hardwood industry’s leading training program, designed to open doors for those ready to start or switch careers. Whether you’re a recent high school graduate exploring career paths or a professional seeking a fresh start, our programs provide the skills and certification needed to succeed.
Body Copy | Adobe Garamond Pro
For over 75 years, NHLA has set the gold standard in hardwood lumber grading education, helping thousands build successful careers the hardwood industry and beyond. In addition to our more traditional in-person 8-week ITS program, we also offer short courses ranging from 2-14 days, in-house training tailored to company needs, and live or on-demand webinars covering essential topics like kiln drying, yield optimization, and market trends.
ALTERNATE TYPEFACES
All external materials should use the Agenda and Adobe Garamond Pro fonts.
For everyday correspondence and internal presentations, or in cases where the brand fonts are not available, Arial and Times New roman may be substituted.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Agenda Alternate | Arial
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Adobe Garamond Alternate | Times New Roman
TYPE HIERARCHY
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.