BRAND ELEMENTS
PHOTOGRAPHIC STYLE
When selecting imagery for association marketing and communication we look for photos that profile hardwoods and our industry, convey nature at its finest and brightest, and show people at work within the many areas of our sector.
NHLA has a database of images to help you with your industry communication initiatives. Contact the Marketing and Communications department for more information.
Illustrations, cartoons, and images of softwoods should not be used.
ICONOGRAPHY
The brand icons are a versatile set of simple graphics that can be used across both digital and print applications. The icons should primarily be applied in NHLA Orange on both light and dark backgrounds; however, if applying the icon to an orange background, the white version should be used.