TYPOGRAPHY
PRIMARY TYPEFACE
Agenda is our primary typeface. This sleek, humanistic sans-serif is a versatile typeface that communicates the professional ethos of our organization.
Agenda is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Agenda Bold
SECONDARY TYPEFACE
Adobe Garamond Pro is our secondary typeface. This modern take on the classic Garamond typeface is ideal for large amounts of body copy.
Adobe Garamond Pro is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Adobe Garamond Pro
FONT WEIGHTS
Agenda Medium and Bold are most effective when used for headings and are always set in caps. Agenda Light is ideal for small amounts of body copy.
Adobe garamond is ideal for large amounts of body copy.
MEMBERSHIP HAS ITS BENEFITS.
HEADLINES | Agenda Bold
STRONG ROOTS. GLOBAL REACH.
SECONDARY HEADLINES | Agenda Medium
Explore Our Membership Categories & Empower Your Business Growth
Body Copy | Agenda Light
The National Hardwood Lumber Association provides a platform for the world’s leading hardwood companies to shape the future of our industry. NHLA members address industry, regional, and global issues by networking and learning from other members.
Our membership categories encompass the entire hardwood supply chain and are divided into six categories. Wherever you or your business fall in the hardwood supply chain, we have a membership that can help you or your business flourish!
Body Copy | Adobe Garamond Pro
ALTERNATE TYPEFACES
All external materials should use the Agenda and Adobe Garamond Pro fonts.
For everyday correspondence and internal presentations, or in cases where the brand fonts are not available, Arial and Times New roman may be substituted.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Agenda Alternate | Arial
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Adobe Garamond Alternate | Times New Roman
TYPE HIERARCHY
To ensure consistent messaging across all brand touchpoints, the following type hierarchy should be utilized.